On to the second part of the Threads Digital Experience; My Threads. Continues the design style of the eCommerce site with full bleed, parallax imagery, but this section is fueled by user generated content. My Threads is rather self explanatory - people would upload photos of their threads - their clothes. It's a blog integrated with filtered, personalized news posts and social media integrated content. Depending on areas and sections you post in and view, content on user's feeds will change, as you can see above. The mobile version of the site would be tailored specifically for that screen size - much like an app but hosted on web, as you can see below.