The digital brief was to create an online presence for Threads, whether through an eCommerce site or a more promotion site. I decided to design the eCommerce site which is integrated with blog/news content to create a unique, personalized experience. The look and feel of the website is much more like a blog - detailed, high quality full bleed imagery, with minimal type and a clear design hierarchy. The less conventional 'product shots' the better.
The above mock ups show the site nav, again taking a very minimal approach and one that doesn't seem centered around the clothing itself, but will allow ease of navigation when users try to find their way around the site. Below is an example product page, and shows how the site has a unique feel and idea behind how to show product; personal, and very highly detailed.