Like many other sneaker enthusiasts, Instagram is my favourite Social Media platform as the image-based nature suits my flare for photography and creative nature. Most sneaker brands and collaborators have huge Instagram follow counts - NikeLab has over 700,000 followers and NikeSportswear has over 2 million. A lot of sneakers are 'revealed' via very simple teaser images, but aren't often very 'creative' or 'engaging' so I wanted to create something that both pushes the platform creatively and is new and innovative within the sneaker culture.