The campaign then develops with a collaboration with the Tate Modern. Posca team up with twelve living artists by sending them a book of stamps and a variety of Posca pens for them to recreate a piece of their artwork over the Queen, without leaving the canvas of the stamp.


The intention was that these stamps would be exhibited in an individual space at the Tate, showcasing the power and precision of Posca on such a small canvas. A print campaign would again advertise the event, with an interactive option that could all support the traditional ads.