For my last campaign at Uni, I decided to create a self-initiated brief for Posca, a brand specialising in paint pens. My aim was to create a fun, print-based campaign that would raise the awareness of the brand. The target audience is simply creative people with a passion to make innovative work; that could be students, artists, or anyone in the creative industry.
The campaign then develops with a collaboration with the Tate Modern. Posca team up with twelve living artists by sending them a book of stamps and a variety of Posca pens for them to recreate a piece of their artwork over the Queen, without leaving the canvas of the stamp.
The intention was that these stamps would be exhibited in an individual space at the Tate, showcasing the power and precision of Posca on such a small canvas. A print campaign would again advertise the event, with an interactive option that could all support the traditional ads.
The physical exhibition would be very minimal, with the original painted stamps being displayed at their original size, with anti-glare glass so the quality and textures of the paint can be seen.