The first step was to create the concept of the shoe(s). Previous created sneakers have been inspired by literally anything, such as buildings/places, objects & foods. My idea was for a Pick n Mix inspired range, with each mini pack (containing two pairs) based on a different sweet.

I can't afford (or even get the chance) to buy every pair of sneakers I want, so I have to pick and mix what I can try and buy. The Strawberry Lace pack can be seen above, with the left pair being the Mens Air Max 90 Hyperfuse, and the right pair is the Womens Air Max 90 EM.

 

Branding: