My aim for the brand collateral was for it to totally suite the brand and most importantly be useful to the guest, therefore, I created a 'Welcome Pack' which would be given to guests when they check in. Packs would be location specific, e.g. Hotel Odyssey Brazil. The pack includes a 'Contact Card', with important information such as phone numbers and addresses, travel guides & maps, pocket language phrases, menus and much more. One final piece of the pack is the 'Room Guide' - featuring a live compass and a set of 'instructions' leading to your room.